From “clone towns” to “slow towns”: examining festival legacies

Take a look at my latest journal article published in the Journal of Place Management and Development alongside other researchers from Anglia Ruskin University (UK) and Bond University (Australia).

Free access to 50 downloads of the full version is available here. You can view the journal article’s abstract below.

On a side note, I will be presenting some of the findings from this paper later on this month at the Third International Conference on Tourism & Leisure Studies in Lanzarote. If you’re interested in attending or following proceedings online, the conference keynote speakers and programme sessions are detailed here. You can find updates from the conference on Twitter using @tourism_leisure handle and #tls18 hashtag.

Abstract

Purpose – This paper aims to examine the role of grassroots (food) festivals for supporting the sustainability of micro and small producers, whilst exploring potential productive linkages between both stakeholders (festivals and producers) for enhancing a more authentic cultural offering and destination image in the visitor economy.
Design/methodology/approach – This paper is exploratory, qualitative and inductive. Evidence is underpinned by a purposive sample, drawing on ten in-depth interviews and 17 open-ended survey responses collected across 2014 and 2015 – drawing perspectives from traders participating in the EAT Cambridge festival.
Findings – This paper unpacks a series of serendipitous [as opposed to “strategic”] forms of festival and producer leveraging; strengthening B2C relationships and stimulating business to business networking and creative entrepreneurial collaborations. Positive emergent “embryonic” forms of event legacy are identified that support the longer-term sustainability of local producers and contribute towards an alternative idea of place and destination, more vibrant and authentic connectivity with localities and slower visitor experiences.
Originality/value – This study emphasises the importance of local bottom-up forms of “serendipitous leverage” for enhancing positive emergent “embryonic” legacies that advance “slow” tourism and local food agendas. In turn, this enhances the cultural offering and delivers longer-term sustainability for small local producers – particularly vital in the era of “Clone Town” threats and effects. The paper applies Chalip’s (2004)
event leverage model to the empirical setting of EAT Cambridge and conceptually advances the framework by integrating “digital” forms of leverage.

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Tourism and Leisure Studies Emerging Scholars Award

In early 2018, scrolling through an international tourism research and education network, I stumbled upon the final call for applications for an Emerging Scholar Award to attend the Third International Conference on Tourism & Leisure Studies. The awards are given to outstanding graduate students and emerging scholars who have a research interest in the conference themes.

The application process required me to concisely establish how my research linked to the key themes of the conference. The special focus for the 2018 conference is “building bridges to sustainability: tourism, culture, gastronomy and sport”, which fits and compliments the areas which I’m actively researching. Moreover, I was expected to demonstrate how I may contribute to the scope of the conference, and how I could effectively engage with emerging and established academics to develop interdisciplinary theory, practice and learning.

My background and experience in coordinating various events, presenting at recent conferences and symposium, and other professional work (e.g. teaching) suitably indicated the breadth of my key generic and technical skills. The closing date was looming so I tentatively submitted an awards application – not expecting to get a look in if I’m perfectly honest! I ruled myself out of the running and moved forward with my studies. Lo and behold a month or so later I was delighted to be notified by the organisers that I was going to be a recipient of one of the Emerging Scholar Awards.
Seeking out this route for attending international events is certainly not only beneficial for subsidising conference fees (I received a fee waiver!), coupled with enabling access to hard-to-reach locations, and enhancing wider engagement with the major players in your field or industry. Increasingly opportunities to attend through these means are scarce. As part of the programme, I will be chairing a number of themed panel sessions and presenting during the course of the conference.

This highly supportive environment is useful for professional and career development, building collaborations, and at the very least exploring a new place alongside interesting folk! In light of this award recognition, I envisage the platform as being instrumental in raising my profile and offering welcomed exposure to many of the leading lights and associated parties in the fields of tourism, events and leisure studies. So, next time you spot a similar opportunity, why not have a go and see where it takes you. What’s the worst that can happen?

Urban entrepreneurism and business competitiveness: the state of play for Rio de Janeiro post-Games

Last Tuesday, I presented at the 2nd International Workshop on Regeneration, Enterprise, Sport and Tourism (REST) at Liverpool John Moores University, UK.

If you’re interested in reading my conference abstract (on academia or ResearchGate) or would like to view my presentation (on SlideShare), you can find it in the links below:

academia

ResearchGate

SlideShare

Fostering small business socio-economic sustainability and legacies in the context of mega-events: A ‘Stakeholder Theory’ approach

On Thursday, I presented at the Mega Events: Fact or Fairy Tales Conference, Coventry University.

If you’re interested in reading my conference abstract (on academia or ResearchGate) or would like to view my presentation (on SlideShare), you can find it in the links below:

academia

ResearchGate

SlideShare

Transforming a region’s food and drink brand profile using a city-based festival

In December, I will be presenting at the International Place Branding Association (IPBA) 2nd Annual Conference. If you’re interested in reading my conference abstract (on academia or ResearchGate), you can find it in the links below:

academia

ResearchGate

Advancing sport mega-event research – five critical themes

On Thursday, I presented at the Association for Events Management Education (AEME) 14th Annual Conference, Cardiff Metropolitan University.

If you’re interested in reading my conference abstract (on academia or ResearchGate) or would like to view my presentation (on SlideShare), you can find it in the links below:

academia

ResearchGate

SlideShare

Social justice and social sustainability of mega-event host communities

Earlier on this week I presented at the Tourism Hospitality & Events: Border Crossings & Inter-Connections Research Symposium, University of Sunderland.

If you’re interested in reading my conference abstract (on academia or ResearchGate) or would like to view my presentation (on SlideShare), you can find it in the links below:

academia

ResearchGate

SlideShare