#RioZones research project

Not long to go now! I’m just finishing up final preparations before I head out to Rio de Janeiro on Saturday for two weeks to conduct field research for my PhD. This study examines how small and medium-sized businesses based in Porto Maravilha have been impacted by the Rio 2016 Olympic Games. You can find […]

Predicting Olympic Tourism Flows – Utilisation of Scenario Planning

I will examine whether we can really predict Olympic tourism numbers to a host city/nation. In short I will debate whether the “Major Sporting Event Tourism Flow Model” developed by Preuss (2005) and scenario planning approaches should be integrated together, in order to standardise methods of measuring economical impact of major sporting events on the host city. […]

Major Sporting Events – Social Media Drive

This post follows on nicely from my last post “The Cycle of Olympic Branding”. If you would like to read and find out more about social media and social networking in sports and tourism settings then just click on either “Social Media and the Attainment of Fantasy” or “Social Networking Sites – Tools for Future […]

The Cycle of Olympic Branding

This blog entry will encompass a variety of themes from branding for the London 2012 Olympics, official sponsorship deals for London 2012, through to how London aims to build and distinguish its unique national and international tourism profile. Moreover tourism approaches adopted by the UK government for London 2012 will be assessed. Olympic branding for […]

GB Swimming – British Trials

This weekend saw the start of the week long British Gas Swimming Championships held at the Aquatics Centre, London. These championships form the basis of the selection process for the 2012 Olympics. It was wonderful to see that these trials at least have some sort of coverage on the T.V, even if it was on the red button […]

The Regeneration Games – Beyond London 2012

The year of the London Olympics has finally dawned upon us. London 2012 has been widely dubbed as being the “Regeneration Games” even before the Games have commenced. Like many other Games the London Organising Committee have recognised a series of development opportunities. These have come in the form of exploiting tourism agendas and regeneration plans which hope to […]